Welcome to the American Negotiation Institute's podcast, where we will teach you the skills you need to get more out of life.

And now your host, Kwame Christian.

Hello and welcome to another exciting episode of Negotiation for Entrepreneurs.

I'm Kwame Christian.

I'm a business lawyer by trade,

but my passion lies in teaching you how you can use negotiation and persuasion to get more of what you

want and how to make the difficult conversations in your life easier. Before we jump into this

episode, I'd like to give a couple of listener shoutouts. I'd like to give a shout out to Katie from

Orange County, California, and Michael, a new listener who let me know that the links to my freebies weren't working. So a special thanks to Michael for bringing this to my attention. And if any of you had this same problem, let me know, and I'll email those freebies to you directly. So you know I love hearing from all of you. So if you haven't yet, please connect with me on LinkedIn. There's a clickable link in the episode description that takes you straight to my LinkedIn page. So just connect and I'll shoot you a message. I really want to know what kind of topics interest you and LinkedIn is the easiest way for me to connect. And for those of you who are looking for the free negotiation guides from previous episodes, like the negotiation prep guide or the introvert negotiation

guide or the car negotiation guide. All of those links are in the description as well. Also, when you

get a chance, send me your negotiation wins and I'll share it on the podcast. So today we're speaking to

my friend Matt Fox. Matt is a sales expert with over 20 years of experience in sales and in studying persuasion.

In this episode, we talk about how you can use sales skills as an entrepreneur and as an in-career professional.

We also talk about the barriers that people face when it comes to sales and persuasions.

And lastly, we chat about the similarity between sales and negotiation.

This interview was really good for me, too,

because it really helped me to break through some of my own personal barriers when it comes to sales.

So I know you're going to get a lot out of it. So without further ado, let's jump into the interview.

So Matt, thanks for joining us today. Hey, glad to be here, Kwamey. Finally, you know, I'm on the other end.

I interviewed you and now you get to interview me.

I know we're finally coming full circle, but this is going to be cool. So, yeah, how about you just give a brief introduction of yourself and then what it is you do? Where to start? Matt Fox. I write at friction-free sales.com and I have a podcast called Fail to Learn, which is at fail-to-learn.com.

The main thrusted Matt Fox. I write at friction-free sales.com and I have a podcast called Fail to Learn, which is at

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