Needed - Helping Women Meet their Optimal Nutritional Needs

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 8 March 2022

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Yotpo and Ordergroove.

Helping women meet their optimal nutrition needs is what Julie is passionate about. Today we have Julie Sawaya - Co-Founder and Co-CEO of Needed, a perinatal nutrition company.

Julie had a career in finance and investing. She had been a nutrition enthusiast forever. She and Ryan, her co-founder, noticed a gap in the prenatal vitamin industry. They saw that most prenatal vitamins were not designed to nourish women optimally.

So, they stepped in. Needed is a brand that was started with the foundation of “understanding what is needed.” They are a company that offers optimal nutritional supplements, education, and a community for women and men.

In the first part, she talked about:

* Gratefulness
* Overview of the brand
* What compelled her for starting this business
* What's missing in prenatal
* Example of Choline
* Research and the research gap
* Plant-based nutrition

Join Ramon Vela and Julie Sawaya as they break down the inside story on The Story of a Brand.

For more on Needed, visit: https://thisisneeded.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand

And turn your one-time shoppers into lifelong brand lovers.

This episode is brought to you by Ordergroove.

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Transcript

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0:00.0	So Needed is a perinatal nutrition company, and by that I mean we're focused on meeting the needs
0:06.1	of primarily women, but also men, during the preconception, pregnancy, and postpartum time period.
0:14.3	And this is a time that is really the most nutritionally intensive in a woman's life.
0:22.7	You know, the experience of conceiving pregnancy, postpartum, breastfeeding, all of that.
0:27.7	It takes a real toll on a woman's body.
0:30.4	And it's a fundamentally important time for family health, the health of, you know, the sperm and the egg that meet and, you know, and the health
0:39.9	of that baby as it's developing impacts a child's health through the rest of its life. So
0:44.9	very, very passionate about helping women to meet their optimal nutrition needs through
0:51.4	nutritional supplements, through education, and through a community that
0:55.8	we've cultivated of perinatal nutrition and health practitioners that span the entire
1:01.7	spectrum of perinatal care, from OBs to midwives, to doulas, to nutritionists, naturopathic
1:07.9	doctors.
1:09.0	The list goes on.
1:10.2	But we're really building a community that fully meets women's needs.
1:15.1	And our, you know, kind of the early in our, in our trajectory, we've been around for about
1:21.2	two years with products and market.
1:24.4	But the company, as I'm sure, we get into, the founding of the company actually dates
1:29.4	back to five years ago when we started formulating our products.
1:39.7	Recorded at Send Lane Studios. This is not your average entrepreneur or e-commerce podcast.
1:46.4	And he's not your average host.
1:49.0	This is the story of a brand with your host, Ramon Vela.
1:55.5	This podcast is supported by Yotpo,
	...

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