Needed - A Complete Prenatal Nutrition Plan

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 8 March 2022

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode is brought to you by Yotpo and Ordergroove.

Helping our customers better understand their needs is the mission of Needed. In the second part, Julie Sawaya - Co-Founder and Co-CEO of Needed, says that they are not just about profit. The brand wants to benefit people, too, and that's why it offers testing for omega and vitamin D deficiencies.

Julie mentions that entrepreneurship is one intense journey that requires you to live and breathe your mission. She also advises you to fully believe in your idea.

Needed is a brand that is a one-stop destination where one meets all her nutrition needs around the pregnancy stage. They have customized nutrition plans. They will also introduce a gummy version of nutritional supplements in the future.

Here he talked about:

* Data-centric products
* Testing offered by Needed
* Advice for entrepreneurs
* Products and plans from Needed
* Recommendation for new customers
* What's coming up next

Join Ramon Vela and Julie Sawaya as they break down the inside story on The Story of a Brand.

For more on Needed, visit: https://thisisneeded.com/

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This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand

And turn your one-time shoppers into lifelong brand lovers.

This episode is brought to you by Ordergroove.

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Transcript

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0:00.0	we really want to be that destination for women to get answers to what they need.
0:05.3	And one other example that I will just mention.
0:07.9	Actually, that series has now turned into, we still do reviews if people write into us with
0:13.2	the name of their prenatal, but we've compiled all of the recommendations into a free guide.
0:17.5	It looks at 75 of the leading prenatals on the market. And it's available as a free
0:22.3	download on our website. So you can, in one resource, compare literally just about every
0:27.2	prenatal vitamin that is sold in the U.S. and some internationally. So that is often helpful.
0:33.3	And then the other thing that I would mention is that we also have, for the better part of the last six or nine months, we've been offering perineal nutrition consults to, first we started offering this to our subscribers as a benefit of, you know, for their loyalty and for staying with needed.
0:53.8	Really, these consults can be helpful in, in understanding, you know, for their loyalty and for staying with needed, really these consults can be helpful
0:55.6	in understanding, you know, our products are designed to meet optimal baseline needs, but there
1:00.9	are always individualistic reasons, you know, maybe a dietary preference or maybe some other
1:06.3	factors where you might need more tailored advice. And so these consults are really a forum to get those
1:12.2	more tailored questions answered. And we now offer them to new customers as well, people who've
1:17.8	never bought from needed because we see such a positive impact from them. Yes, in a marketing sense,
1:25.5	you know, they can be really helpful for people understanding
1:28.4	how needed can be a solution to their nutrition needs. But it's also just the right thing to do
1:34.6	in our minds of helping our customers better understand their needs is what our mission is
1:41.7	all about. And we are, we are not just out for profit.
1:46.2	We are, the company is a public benefit corporation.
1:49.3	We, we are also a pending B-Corp and that kind of mission or impact around a greater
1:56.2	social good really, really matters to us.
2:06.2	Recorded at Send Lane Studios.
	...

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