Navigating the Labyrinth of SEO: Tips and Tricks with Stephanie Long

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 26 October 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ever wondered what makes Google tick? Get ready to uncover the mysteries of Search Engine Optimization (SEO) with our extraordinary guest, Stephanie Long, the mastermind behind Stephanie Marie Marketing. Stephanie takes us through her fascinating journey from communications to the world of SEO. She shares her insights into the relationship between SEO, SCA, and SCM, explaining how they harmoniously work together to yield optimal outcomes. Stephanie debunks common misconceptions about SEO, illustrating why it's not a quick fix but a long game strategy.As we navigate through the labyrinth of SEO, Stephanie shares some invaluable nuggets of wisdom on website optimization, stressing the importance of unique keywords and engaging content. We venture into the exciting realm of Artificial Intelligence and its potential in idea generation and enhancing SEO efforts. Stephanie warns about the pitfalls of keyword stuffing and emphasizes the need for professionals who can identify the precise keywords your business needs to target.In our conversation, Stephanie reveals essential SEO strategies that pave the way to success, including Google’s underused 'People Also Ask' and 'Answer the Public' features. She explains the significance of setting up Google Search Console and its role in monitoring and optimizing your site's presence in Google SERPs. Stephanie also gives us a sneak preview of her upcoming SEO 101 course and graciously offers listeners a free consultation. As we wrap up our insightful chat, Stephanie leaves us with some inspiring words of wisdom from the legendary Michael Jordan. Tune in to this episode and take your SEO game to new heights.https://stephaniemariemarketing.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:17.8	Today I have a woman who is no stranger to SEO. In fact, it's been her career and I'm really excited to learn all the ins and outs
0:22.4	from the beginning of
0:23.6	SEO to today. Stephanie Marie marketing Stephanie Long, thank you for being
0:28.2	here. Thank you so much for having me. I love talking about SEO. Yay, I know we've been trying to make this happen for quite a while.
0:35.0	Yeah.
0:36.0	And I'm like, this is actually perfect
0:38.0	so I haven't had anyone talk about SEO for a while and I know things are always changing
0:42.0	and being updated.
0:43.0	So first let's talk about how did you get into SEO as a career?
0:48.0	Yeah, it's such a random start.
0:50.0	I got my undergrad at the University of Washington and I major was in communications
0:55.8	so I got an internship in the communication department and my manager there knew like now
1:00.8	that I'm thinking about it she said she knew SEO and I actually don't know if I did any SEO to be honest so I put SEO on my resume and then I got a job right out of college right away at a big agency doing SEO and I like don't think I actually did
1:15.4	an SEO in my interest even though she called it SEO so that I went to this
1:19.9	agency which was wonderful it was huge we did SEO for all the GM dealerships in the United States. We had a
1:26.4	contract with them and they put everyone new to SEO through a rigorous like three week program where all I all we did was learn about
1:34.1	SEO and then we started working on our accounts but that's how I got started and then I
1:39.5	decided I wanted to expand into marketing more into into marketing. So then I got a job, was a sole contributor,
1:46.4	and brought SEO to that role and just kept bringing SEO
1:49.6	to every role.
	...

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