Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a difference.

I am so excited about this interview today. I have Peter Schroeder-An, who has been an entrepreneur all his life, really,

the year multi-award winning DJ, entrepreneur,

and the founder of Talsio, a pre-Unicorn.

So this is really exciting.

I was telling you before we jumped on, My background is music. Everything I learned came from growing up in the music scene and learning how to promote, how to bring people together, how to create that community, right? everything I do in marketing in PR is because of that

and otherwise I don't know what I would be doing so much for being here today.

Thank you so much for having me that It's a pleasure to be here.

Yay, so let's talk about your start.

You had a career path, radio host, DJ, and now a tech entrepreneur,

and you at the age of 12 were a radio host?

Yes, out of that, really young.

And I kind of got thrown into it because I think it started with me just being interviewed

by some local radio show which was a subdivision of a national network and I guess they liked me so they made me this I wouldn't call it a host of it's just like traveling around the country in Denmark I grew up in Denmark so traveling around the country in Denmark, I grew up in Denmark, so traveling around the country just interviewing other kids for a kids show every week and from there on the same network put me on, you know, for national radio and then from there on national TV doing the same thing

when I was yeah pretty young so it's not early yeah yeah well how did you get the

first interview what was that about well I was actually just filming some some stuff

with some friends like making some some movies you know just

just for fun when it was like I don't know we've been really young maybe fourth

or fifth grade or something like that and some local newspaper picked it up and

wrote a little story about it and then the radio and then yeah from there on you know the story was apparently good so yeah

Amazing and so how did you Jen transition from making movies then to being on the radio, right?

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