Navigating Privacy & Tracking in Digital Marketing | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 31 July 2023

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tracking in digital marketing is changing. With privacy issues and controversies surrounding cookies and data sharing coming to the public light, a lot of marketers are learning that the tricks that worked for targeting audiences yesterday are disappearng today. On the on hand, this is a good thing for protecting our privacy. But on the other, data tracking in digital marketing is how we were able to make our content truly effective. Is there a happy medium of the two that everyone can be happy with? Jason Pantana and his guest on This Week in Marketing, Audience.co CEO Jesse Stein, say there definitely is. All you have to do is know the right strategies for navigating the landscape. In this episode, they discuss the changes to data tracking in digital marketing you need to know about and solutions for getting even better results and a more finely targeted audience. Real estate marketers, this one is for all of you. Watch or listen here. In this episode, they discuss… 2:00 – About Jesse 5:00 – Transparency framework 10:25 – Value vs. spamming 16:38 – What to do with your list 20:45 – Physical solutions 24:32 – Vertical video 28:24 – Amazing permission marketing 31:56 – Closing thoughts ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Better digital marketing starts here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to sending weekly emails https://www.tomferry.com/agent-tools/weekly-email-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Transcript

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0:00.0	Welcome to this week in marketing. My name is Jason Pantana. Your host and I'm so glad
0:08.0	you're tuned in listening, watching and whatever service you're consuming this content.
0:12.3	I'm glad you're here. And if you're new to the channel, please make sure to tap that big
0:16.0	red subscribe button and there's a bell right next to it that if you click it, it turns
0:20.1	on notifications. So whenever new episodes get released, you get a notification so you're
0:25.2	the first to know about it. And therefore, the first to implement and get the results
0:28.5	coming in your direction, your business. So I'm glad you're here without further ado.
0:33.6	Let's dive into the topic with my super special guest, Jesse Stein, talking about the modern
0:38.8	landscape of digital marketing and what are some opportunities in the physical marketing
0:42.8	space. If you're running a local business, if you're a realtor and doing any kind of a
0:46.4	business where it's you in a specific target market area, your ability to reach customers
0:51.2	is becoming more and more difficult, more and more strenuous. And it's going to require
0:54.6	more ingenuity than it has in the past years, because guess what? Digital marketing is
0:59.2	changing. There is a trend toward more privacy, which is a great thing. It's a great opportunity.
1:03.8	But if you're a marketer and you don't know what's going on when it comes to data tracking,
1:08.0	analytics and privacy, you're potentially holding back the impact of your marketing. And
1:12.0	so today's conversation is with an expert in the space of all things digital marketing,
1:17.5	not just in the real estate space, but in a wide variety of arenas. And it's going to lend
1:21.4	his expertise specifically on a couple of matters that are of critical importance to you
1:25.4	as a local business owner. That is your ability to market through some old school channels
1:30.0	that have had kind of a renaissance. And there's a massive opportunity right now in the old
1:34.0	school channels. But also, how do you get the data of, for instance, homeowners inside
	...

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