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Boutique Chat

Navigating Change with Grace with Lindsay Heyneman, Lettie Boutique

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 25 July 2023

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you ready to learn from a boutique owner who has navigated the evolution of her business with grace and tenacity? Today, I’m thrilled to introduce you to Lindsay Heyneman, the founder and owner of Lettie Boutique. As part of our 10-year anniversary series, Lindsay brings her wealth of experience and genuine positivity to the podcast, offering amazing insights for both new and seasoned boutique owners.

Listen in as Lindsay shares her journey of building a thriving online community, including orchestrating a memorable Disneyland meetup for her customers. She also opens up about the challenges of managing a successful online business and warehouse while relocating across the country for her husband's education, and her experience establishing her first brick-and-mortar store. Lindsay's resilience, adaptability, and warmth shine through in this episode, and I'm excited for you to meet her!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

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Transcript

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0:00.0

Hey guys, welcome. It is time for another episode of our 10-year anniversary series. And this one,

0:06.7

I have been really excited to share with you because today on the podcast, you're going to get

0:11.1

to meet Lindsay Heinemann, the founder and owner of Letty Boutique. And in this episode,

0:16.3

she is going to drop a ton of knowledge bombs and talk about the evolution of her business in a way that I think so many of us can learn from, whether we're new or what's going to drop a ton of knowledge bombs and talk about the evolution of her business in a way that

0:21.6

I think so many of us can learn from whether we're new or we're scaling or we've been around

0:26.4

the block for a while. Lindsay's going to talk about what it took to build a thriving online

0:31.3

community for Lettie, how she's even taken a great group of her customers and done meetups

0:36.4

at Disneyland together. We're also

0:38.7

going to talk about Lindsay's life changes and what it meant for her to build a thriving online

0:43.6

business and a warehouse that actually have to move across the country for her husband's education

0:49.0

and how she managed to do both at the same time. All the way up into now, Lindsay building

0:53.3

her first brick and mortar

0:54.5

location for her business. Guys, this is an episode that is packed full of ideas. And when you get to

1:00.8

meet Lindsay, I've had the opportunity to meet her in person a number of times. She is one of the

1:04.9

most kind, genuine, just positive, and someone who is such a bright ray of light type of people, I'm just so pumped

1:12.4

for you to meet her because you are going to feel her warmth come through this episode.

1:16.7

So without any further ado, meet my friend Lindsay Heineman, the founder of Letty Boutique.

1:32.3

Let's talk about your business, strategy, and the juicy details of what actually works, from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

1:37.3

How do we scale your company and do it with the balance and the happiness that we all seek?

1:42.3

Let's hear from those insiders, experts, and strategists that actually make it happen.

1:46.3

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

1:53.3

Hey guys, welcome back to the podcast.

...

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