Okay, have you ever heard the term mega boutique? I feel like that term was floating around our

industry for a while. I'm not even sure if people still use it. But if I was going to put anyone in

that category and say that, man, this is a business that I have loved to watch because they were

around from the very beginning. It's this one. Today, as a part of our 10-year anniversary

series here on the podcast, I am so excited to interview

Leslie Hall, the founder of the ZigZeg Stripe. Leslie is somebody who has built an incredible

online business with really intentional brand recognition. And today, we're going to deep dive and

reconstruct her entire business model,

but talk about the power of the brand recognition that she has built, someone with a really

recognizable model who is not her, who is not Leslie. She's not the face of the brand. And I think

this is really interesting how Leslie's put this together over such a period of time. Not only that,

but one of the things I admire about ZigZeg Stripe is how Leslie, from the very beginning,

really did build a community around her business. And if you guys have followed for any period of time,

you know what I think of community. It is absolutely everything in business. And when you go into

the ZigZeg Stripes wholesale,

or I'm sorry, not wholesale, but Facebook group for their business, you'll notice that there are

just as many posts in that group of customers talking about how they love the product and also

sharing selfies and building one another up and truly being such a positive space for one

another. There's just as many posts

about that as there are actually showing and selling products. That's a really, really incredible

achievement. So today I am so pumped. You're going to meet Leslie Hull, the founder of the ZigZeg

Stripe.

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