Navigating Change: Kenzie Biggins on the Role of Virtual Executive Assistants in a Dynamic World

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 19 September 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kenzie’s journey highlights the importance of adaptability in the face of change. Her work extends beyond individual success stories; it reflects a broader shift in how businesses view and utilize executive support. The COVID-19 pandemic has accelerated the need for remote work solutions, prompting businesses to rethink their operational models. Kenzie has embraced this challenge, leveraging her expertise to guide executives and their teams through the complexities of remote collaboration.

Transcript

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0:00.0	really take a moment to assess two things. One, are you willing to delegate? Because a lot of people
0:06.1	think they're willing to delegate. A lot of people have a team of people around them. But I always say,
0:10.7	like, take a moment and look at your team. Who's responsible for the decision making at the end of the day?
0:18.2	Step into the world of success with your brand amplified the ultimate podcast designed to unravel
0:24.3	the intricacies of thriving businesses i'm your host onica jackson and i'm on a mission to uncover
0:30.3	the stories strategies and secrets that have propelled entrepreneurs and business leaders to success
0:39.1	this has been a long time coming. I am so happy to reunite with Kenzie Biggins.
0:45.9	We served on the Intuit Small Business Council for the United States together. I rolled off,
0:51.3	sadly. But what a great group of entrepreneurs and business owners that community is made up of.
0:58.2	And, Kensi, you are one of those people that I really cherish the time that we had together on
1:03.6	the council, got to know each other. And I'm so glad that we can continue our relationship.
1:07.2	Yes, thank you. And so sad to see you roll off. but getting the tone and paving the path for the rest of us.
1:15.3	Well, we all do what we can, right? So I want to hear all about your business. You are in the world of executive assistance solutions.
1:25.6	And specifically with your company works B, I want to have you explain a little
1:30.4	bit about how you got into this business, why you decided this was your passion and pursuit. Before we
1:38.8	get into what exactly is an executive assistant versus an admin versus a virtual assistant and all the other things
1:45.3	that we think of. Yeah. So walk down this really nerdy path. Yes, please. I went to grad school.
1:53.6	Actually, it's a Banna College of Art and Design. And my master's was in luxury and fashion management.
1:59.3	I'm in my graduate degree, which I was, we were coming
2:01.9	out of the Great Recession at that point in time. So my graduate degree and thesis was all about
2:07.4	improving the American economy through the production of luxury goods. So how do we take a highly
2:12.2	skilled labor force and connect them to meaningful work? And I mean highly skilled from the fact
	...

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