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Your Brand Amplified

Bridging the Gap Between Classic Cars and Modern Philanthropy with Darin Roberge

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0132 Ratings

🗓️ 18 September 2025

⏱️ 36 minutes

🧾️ Download transcript

Summary

Darin Roberge's commitment to philanthropy is a cornerstone of his professional identity. Having raised over $25 million for more than 40 nonprofits, he exemplifies how passion for cars can intersect with a genuine desire to give back to the community. His work in the automotive industry has allowed him to forge partnerships with organizations that align with his values, creating opportunities for fundraising and awareness-raising initiatives. Darin's approach to philanthropy is not merely transactional; it is deeply rooted in the belief that the collector car community has the power to effect positive change.

Transcript

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0:00.0

When you get into these sort of passion-based professions, you have to work extremely hard because

0:05.4

the competition is fierce. Everybody wants to do what they love for a living. So you have to be

0:10.6

better than everybody, literally, in order to survive. And that takes a lot of grinding, a lot of

0:16.4

hours, and a lot of work.

0:18.8

Step into the world of success with your brand amplified,

0:22.4

the ultimate podcast designed to unravel the intricacies of thriving businesses.

0:27.4

I'm your host, Onica Jackson,

0:29.3

and I'm on a mission to uncover the stories, strategies, and secrets

0:33.4

that have propelled entrepreneurs and business leaders to success.

0:39.8

I am thrilled to have somebody with similar but different roots than I have, Darren Robes.

0:47.3

You are currently, of course, you have your own agency, Motorworks, CEO, founder.

0:53.6

You do a lot of things and you have for a long time in the classic car and the car community.

0:59.3

But your roots go back to the days when punk rock bands, I would say, were more prevalent, maybe.

1:07.8

As a Gen Xer, I cut my teeth going to punk rock shows in Kansas City, as well as being a

1:15.6

club promoter when raves were first starting to become a thing. So I'd love to hear how your journey

1:23.1

unfolded and how you elevated from one area creative musicianship to all the creativity

1:32.6

that you put into podcasting being a spokesperson and running an agency today sure i mean i think

1:40.1

ultimately it was a little bit of really easy stuff and a lot of really hard stuff that sort

1:46.2

of made that occur. The reality is, is that surprisingly enough, the collector car business is not

1:52.8

that different from the punk rock scene. A lot of the skills that I learned from punk metal and

1:58.0

hardcore, I have been able to apply pretty successfully to the classic car space.

2:03.6

So, I mean, you know, people ask me all the time, you know, what do you take from college versus

...

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