MyTagAlongs - Taking Action When Times Seem Darkest

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 21 March 2020

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Who needs to end the week with some inspiration? She was going through a divorce, she had a mortgage, she had bills, she had kids and no alimony. For most people, the stress, anxiety, uncertainty would be too much. For Nicole Authier, Founder and President at MyTagAlongs, this was her moment to rise and show the world what she was made of. So she started her brand. Basically, she had no choice. It had to work.

In Part 1 of this episode, Nicole discusses How she pivoted from disposal underwear to MyTagAlongs, Working 9 to 5 to make the dream work, Divorced, no money, bills, mortgage and more, What you can do when you have no choice, How to take action, How to act, even when you have doubt, What three things would give value to her customers, Advice for people going through hard times, Why huge goals seem unattainable but little ones do, How she defines success, and Why she is grateful for the bad times, and so much more.

Join us while Ramon Vela interview Nicole in Part 1 of this episode and listen to him share the inside story of a brand.

For more on MyTagAlongs visit: https://mytagalongs.com/

Gorgias - Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	I was going through a divorce at the time, and I'm like, okay, well, here I am on my own,
0:26.6	and how do I manage this?
0:29.6	And I figured, okay, this started out as this great band and the concept, it was great, and everything,
0:34.6	and all of a sudden, all that is great, but I have to pay the bills.
0:38.3	How do I pay the bills from this?
0:40.3	So I had some suppliers in China.
0:42.3	I had a few customers and I said, okay, let me scale this down.
0:46.3	So that's what I did.
0:47.3	And I went into my basement and I was working out of my basement.
0:50.3	I mortgaged my house to buy some inventory. And what happened is all my buyers changed. So here I was
0:58.8	trying to pay the bill, inventory in a warehouse, and no customer. So I said, okay, this is enough
1:07.9	for me. I need to get a job. I have three kids. I have no child support, no alimony.
1:12.3	I got to get this done.
1:13.4	I just got to figure it out enough already.
1:16.3	So I went on and got a job.
1:18.2	About a couple months into this, oh, my customers started calling the new buyers were like,
1:23.1	oh, Nicole, this is selling.
1:24.2	What else have you got for me?
1:26.1	I'm like, oh, okay. So you know what? Maybe this
	...

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