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The Story of a Brand

MyTagAlongs - Why Gratitude is So Important for Success

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 24 March 2020

⏱️ 24 minutes

🧾️ Download transcript

Summary

In Part 2 of this Founder Feature, Nicole Authier, Founder, and President at MyTagAlongs, continues sharing the inspiring inside story of a smart, fashionable & functional accessories brand for Women on the Go.
 
In this episode, Nicole discusses Why gratitude is so important to her, The Oprah Story, How a disastrous tradeshow turned into a smashing success, Why you have to put yourself out there, The MyTagAlong design process, Why its important to validate new product ideas with customers, Why people are spending money on experiences, The MyTagAlong Moat, What is the Because I am a Girl initiative, Why imposter syndrome drives her, Why a No today does not mean a No tomorrow, and so much more.
 
Join us while Ramon Vela interview Nicole in Part 2 of this episode and listen to her share the inside story of a brand.
 
For more on MyTagAlongs visit: https://mytagalongs.com/
 
Gorgias -  Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host.

0:14.4

This is The Story of a Brand with your host, Ramon Vela.

0:21.6

Six months later, where the trade show end up.

0:24.1

And who should walk by, but Adam Glassman, who's Oprah's creative director?

0:29.3

And so he stopped by, and we started chatting women-owned business, and we just had a nice

0:34.6

conversation.

0:35.6

He looked at the product, I thought the product was great.

0:38.8

And it was just two weeks later, they said, oh, can you please send us more samples?

0:43.8

And two weeks after that, we got the call saying, well, Oprah chose you.

0:48.0

So can you imagine from something that we got nothing?

0:51.6

We expected X and we got none of X. We expected, but look what we got nothing. We expected X and we got none of X we expected, but look what

0:57.3

we got instead. We got so much more than any order could have ever brought at the trade show.

1:04.3

And that's what life is about. You put yourself out there. You might not get what you're expected,

1:08.5

but you don't know what else is coming.

1:15.8

Hey, you.

1:17.4

Yeah, you.

1:23.8

You work so hard to acquire customers, but what are you doing to keep them happy?

1:29.8

Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built specifically for e-commerce. So let me introduce you to Gorgeous, which is the number one rated

1:35.5

help desk for e-commerce and sets up with Shopify and dozens of other apps right out of the box.

1:42.3

So not only can they help you give better, faster, and more accurate resolutions,

1:47.5

they can even help you increase revenues. So visit gorgias.com.combe, forward slash story. Again, that's gorgias,

...

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