My Failed Attempt at SEO | Ep. #808

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 17 October 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #808, Eric and Neil discuss their early failures. Tune in to hear what not to do if you want long-term success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: My Failed Attempt at SEO [00:38] When Eric started doing SEO, he wanted to white and black hat stuff. [00:55] He made a website called Lightshow Videos. [01:10] WIthin a month or so, he was ranked #1 for lightshow videos. [01:20] However, it doesn’t matter where you rank if you don’t get any volume. [01:40] Neil’s first site was a job board. [01:47] He realized the sites that had the most amount of traffic, had the most pages. [02:00] He scraped Google and looked for the most popular pages, then recreated those on his site. [02:05] He then started getting thousands of visitors per month. [02:14] Once he added Ad Sense, Google then became wise to his scheme and his traffic slowed down. [03:00] Eric once made a website about getting rid of pimples. [03:15] He hired writers off of Text Brokers and had them write 300-500 word articles. [03:30] Traffic slowly increased, but then remained stagnant. [03:50] Eric learned that you get what you pay for: quality matters! [04:22] Don’t get too greedy with link building. [04:31] Neil acquired a site called “Battlefield Bypass”, which was a park that was once the site of a Civil War battle. The site had a bunch of government backlinks. [04:41] Then he moved on to online casinos. [05:00] Neil would dominate rankings by backlinking to popular sites. [05:30] He was getting results, but it would only last for a couple of months. [05:55] The point is: Aim for long-term success. [06:09] That’s all for today! [06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about, well, my failed attempt at SEO.
1:01.0	So let me share a couple of stories. Neil is going to share a couple
1:03.7	stories here and then we can kind of go back and forth but when I first started doing
1:07.0	SEO I was so intrigued by it right? Just like this this puzzle and I wanted to do everything. I wanted to do the white hat stuff. I wanted to do the black hat stuff. I wanted to try everything. And at the time I was really and I guess I still am into electronic music. So I made this site because I really like you know when you go to these
1:24.3	these festivals you get to see like these light shows right? So I made a site called
1:27.3	light show videos.com and I was like okay this is gonna be great whatever I was like stealing like you know I was I was
1:33.6	embedding all these light show videos from YouTube everywhere and I'll write like an
1:37.1	article about it and lo and behold within a month or so I was ranking at number
	...

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