Are All Links Created Equal? | Ep. #809

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 18 October 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Are All Links Created Equal? [00:50] Think about it from an algorithmic perspective. Would you treat every link the same? [01:05] No, because not all links are equal. [01:30] People used to think you needed the highest domain authority links out there, but that is a Moz metric, not a Google metric. Google doesn’t consider domain authority. [02:00] Instead of going for domain authority, go for the most relevant link. [02:30] Getting contextual links these days is the most effective method. [03:15] Don’t just link to one website. There will be diminishing returns. [03:33] You also want the link to be rich in anchor text. [04:25] Neil spends more money on this than most people, which he admits is a way to cheat. [04:40] Think logically: if it makes sense, if you link to different sources, you will rank higher. [05:02] Build relationships with different sources. [05:20] That’s it for today! [05:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about if all links are created equal.
1:00.0	So I was having a conversation internally at Single Grain and one of the
1:05.3	conversations was around, you know, why don't we get more links from this one website?
1:09.9	And this kind of prompted a good, well, the good, and this topic idea,
1:15.0	topic idea, which I think people are still asking this question nowadays,
1:18.2	like are all links created equal.
1:20.3	So think about it from an algorithm perspective.
1:22.6	If you are Google, if you're any kind of search engine,
	...

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