So as you can see from the title,

I like to give market and tactics and techniques

that don't cost any money to do.

Doesn't matter what stage of your business growth

that you are in at the end of the day

if there's a market and tactic that you can do

but doesn't cost any money, it's a fantastic option

to have in your arsenal.

So this tactic just costs you time, not money.

And it's one that has worked for Bruce Lee,

it's one that's worked for the family business

the greenery, the hospitality business

and for many, many, many others.

And it's all about the cross promote.

So again, I've spoken about this quite a lot this year

and I really want to emphasize it

that if you can partner up with a business in your area

that has got no conflict of interest,

then it is ultimately going to be a massive win

on your revenues at the end of the year.

Now let's dig into why.

So number one, if you've got an audience say of 1,000 people

...