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The Boostly Podcast

How to Market Your Property Domestically

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0302 Ratings

🗓️ 1 November 2021

⏱️ 6 minutes

🧾️ Download transcript

Summary

Welcome to Boostly Podcast Episode 394. This is a recap of my Facebook live where I talked about how to market your property domestically. 00:00 Start 00:30 About Workcation 02:30 What you can do 04:20 Go to a local newspaper • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Transcript

Click on a timestamp to play from that location

0:00.0

And all agree that there's going to be a new demographic of guest that is going nowhere.

0:06.0

It's the work from home, the workcation guest.

0:11.1

And that is going nowhere.

0:14.0

Stats and trends from Airbnb and Skift show that over the coming months and even a

0:23.2

coming year, more and more people are going to look to work while vacationing, which is why the

0:30.8

workcation trend is going to go nowhere.

0:34.5

So seeing that this trend is not going anywhere, how can you adapt your business to the demands

0:42.4

of your new guest? There's so many different things we can do. And in this podcast episode,

0:47.6

I want to pack you off with a couple of things. But before we begin, if this is the first time

0:52.9

you're tuning into the podcast, please, please, please make sure that you hit the like button,

0:56.6

you subscribe, download and share with other hosts from around the world. My goal is to help one

1:02.4

million hosts increase their direct bookings, cut down on their overlions on the OTAs and evolve

1:08.5

and grow with you as we've gone this journey. So team Boosely members, leave a hashtag team

1:12.8

Boosely below. And if you are new to my world, welcome, welcome. Please do go check out Boosely.co.de.uk,

1:18.1

put in your email and you'll get seven exclusive videos, which contains five tactics and two tools

1:25.8

that you can do right now that will help you with your direct booking journey. So let's go in and talk

1:30.5

about the work from home. Now, what we notice and what the stats show is that when you've got

1:39.5

people that are working from home, they are more likely to be traveling domestically to you.

1:45.8

So it could be three, four, five hours away. We've got reports of people even being 45 minutes away.

1:53.7

They just wanted a change of scenery. We've, we've, I think that has happened over the last 18 months.

1:59.3

We've had people that have been living and working out of the same four walls for months on end.

2:05.3

So when restrictions lowered and they were able to travel, they were taking the opportunity

...

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