Multi-Channel Marketing for Building an Unstoppable Brand | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 5 December 2022

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Creating a real estate brand is about more than just having a huge social media following or a great farming strategy. It’s about having people believe they see you everywhere, as if you’re already a part of their lives. And that takes multi-channel marketing. On This Week in Marketing, Jason Pantana interviews Krista Farr of the Farr Group Northwest out of Spokane, WA. Krista’s multi-channel marketing approach is about more than just getting their brand everywhere; it’s about strengthening the brand so that it seeps into the collective minds of her marketplace, because as Krista will tell you, social media alone isn’t good enough. If you’re looking for a way to build an unstoppable brand that continues to drive numbers, even in hard markets, you need to hear Krista’s multi-channel marketing strategy. And you can do that, right here.

Transcript

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0:00.0	Today's conversation is one that has been on my mind, and we have the absolute perfect
0:11.2	guest, the rockstar agent, team leader, who is really just the living embodiment of what
0:16.0	we're going to get into today, which today's topic is all about multi-channel layered branding.
0:20.5	How do you position yourself so that in your local marketplace, online and offline, social
0:24.6	media, search engines, and beyond, everything, literally everything people are like, I just
0:29.1	see you everywhere.
0:30.1	I just love your marketing.
0:31.1	You guys must be really good at what you do, because I believe that the agent of 2023,
0:37.1	coming up this next year is going to have a really, really strong, even more recognizable
0:41.0	brand in their local marketplace.
0:42.9	And I think a lot of agents and teams have become overwhelmed and exhausted by social media
0:47.6	and all these other things that could be a part of their marketing stack and should be,
0:51.8	but they become so all consuming.
0:53.4	So today's conversation, I want us to kind of zoom out and look at what are you building?
0:58.2	What is the overall marketing machine you're building?
1:00.8	The layered marketing machine and your local marketplace that positions you as that dominant
1:05.3	agent or dominant team with whom buyers and sellers desperately want to work.
1:09.5	So welcome to this weekend marketing.
1:11.3	My name is Jason Pantana.
1:12.3	I'm your host.
1:13.3	And today I'm the moderator of a conversation with rockstar team leader or co-team leader.
1:17.4	She'll tell you all about it.
	...

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