MrBeast, Logan Paul & KSI’s Epic Collab: Genius Yet Controversial?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 1 October 2024

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2832, Eric Siu and Neil Patel discuss the launch of Lunchly, a new snack product by influencers MrBeast, Logan Paul, and KSI, and raises questions about its health implications for children. They then transitioned into MrBeast's approach of only hiring A players, and insights on AI overviews and their impact on SEO. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) MrBeast, Logan Paul, and KSI collab - business genius but…? (03:42) How to succeed in Mrbeast production (08:08) AI On Innovation: Analysis Of +546,000 AI Overviews (10:36) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0	Did you see the Mr Beast, Logan Paul, and KSI collab?
0:03.2	No.
0:04.1	Okay, so this one over here, so you like this, maybe your kids will like it,
0:08.0	but I don't know if your kids should do it.
0:10.0	So Mr. Beast and Logan Paul just launched a Lunchables competitor.
0:12.4	Remember Lunchables?
0:13.3	Yeah. It's called lunchley.
0:14.8	And in the lunchley, you get Prime is in there and you get a Feast Bowls bar, right?
0:19.5	So it's chocolate and it's like, I don't know how Shigory Prime is and then it's it's
0:23.5	lunchly right so you have KSI who's a big influencer Logan Paul is a big
0:27.1	influencer now he's w w w w w w w champion right or I don't know if he's
0:29.8	champion or not and then you have Mr beast obviously And so I just think it's interesting. I think they're probably going to crush it, but the question is, it's good for business, but it's a good for the people.
0:40.0	I don't know if that much sugar is good for children. I'm going to just go with no.
0:46.2	And even lunchables, I'm not a nutritionist, nor is Eric. We're not trying to give nutrition advice,
0:50.7	but I'm pretty sure eating lunchables all day long is not good for you either.
0:54.6	I love lunchables as a kid but I was pretty sure even back then that this is probably not that good for me.
1:00.0	So you can go mask. They're okay, the good thing about them is their
1:04.0	audiences are very wide TAM, right? The products that they're going for are very
1:07.8	wide TAM. But in my opinion, I'm like, okay, you got, you're gonna nail the
1:10.9	business part, but if you wanna nail it long term,
1:13.5	the trend that right now is healthier stuff.
1:15.6	People are looking at all the ingredients.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.