So let's talk about the money in AI. Where does the money really come from? Is it the sexy or the ugly?

The money's in the ugly specifically when it comes to marketing.

Go on? People always talk about, hey, oh, I'm going to go use it to create content.

I'm going to go use it to, you know, create this video or image.

But look at the traffic that you're getting from that kind of stuff.

Look at the conversions. It's not that much. But yet, very few people want to do things like,

oh, we spend all this money on paid ads.

How often is my team really looking at the analytics and data?

Everyone says they are looking on a daily basis,

but they're really not.

And when you use AI to analyze your data from all these different sources and telling you where there's

wasted in money spent or where you should scale up faster because you're getting a better ROY,

that's real savings or real profitability, but yet very few people want to actually do that kind of stuff.

And another great example, and you can talk about this, is talk about your AI framework that you're using.

So it's guys just if you're watching on YouTube,

Neil and I both for at HubSpot inbound right now,

so we just spoke earlier today.

And one of the things I brought up in our talk we had a marketing school

session was the one thing we showed was the agentic workflow right so we talked

about AI agents being able to automate a lot of the jobs to be done at our company.

And it looks really boring.

It's like, okay, log into Google Search console and then, you know, consolidate, right?

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