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Your Brand Amplified

Moving from Business Operator to Business Owner with Erin Marcus

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0132 Ratings

🗓️ 20 May 2024

⏱️ 42 minutes

🧾️ Download transcript

Summary

Embarking on the entrepreneurial journey can be likened to navigating through uncharted waters. It requires a compass of authenticity, a steady hand of strategic growth, and an unyielding spirit to overcome the fears that often accompany venturing into the unknown. In our enlightening conversation with Erin Marcus, a seasoned marketing maven, we unravel these themes and more, providing a comprehensive roadmap for entrepreneurs seeking to elevate their business ventures.

Transcript

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0:00.0

Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands

0:07.0

to learn their stories, what makes them tick, and tips and tricks that make a difference.

0:18.7

Aaron, I just, number one, love your energy. We have, you know, done a little bit of a podcast exchange,

0:22.0

which is how we originally met. I've done a little bit of a podcast exchange which is how we originally met.

0:24.0

I've lived in Chicago. I've had the same haircut that you have with the

0:28.3

taped hair. I just vibe really well with you and so I'm even more excited than you

0:34.8

Charles.

0:35.8

Well, and here's the thing.

0:37.8

I say the same to my guess.

0:39.2

You know it's going to be a good show when your guest is willing to have a

0:41.6

metaphysical breakdown live on the air.

0:43.6

Right? Like, let's just put it all out there. Right? Because this is what it is and why are we

0:49.6

hiding it from people? Well, Aaron, you are an expert in all things marketing brand.

0:54.8

Conquer your business such a great name. The Ready Yat Podcast and you've done a

1:00.4

number of other things so let's talk about why this is your what, right?

1:06.4

How did you get into?

1:07.4

Because now it's transitioning.

1:08.8

I want the audience to hear about

1:10.4

why you've worked on, what you've built, and then now you're having a shift which is only a few

1:16.2

months old that people won't really know about yet.

1:18.8

No, it's just started and so for me my origin story with this business is more about letting go of everything else to do what I'm good of it doing.

1:28.0

Right? So I was doing business strategy, go to market, product market fit. I was doing all that in

...

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