Moving from Business Operator to Business Owner with Erin Marcus

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 20 May 2024

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Embarking on the entrepreneurial journey can be likened to navigating through uncharted waters. It requires a compass of authenticity, a steady hand of strategic growth, and an unyielding spirit to overcome the fears that often accompany venturing into the unknown. In our enlightening conversation with Erin Marcus, a seasoned marketing maven, we unravel these themes and more, providing a comprehensive roadmap for entrepreneurs seeking to elevate their business ventures.

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands
0:07.0	to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:18.7	Aaron, I just, number one, love your energy. We have, you know, done a little bit of a podcast exchange,
0:22.0	which is how we originally met. I've done a little bit of a podcast exchange which is how we originally met.
0:24.0	I've lived in Chicago. I've had the same haircut that you have with the
0:28.3	taped hair. I just vibe really well with you and so I'm even more excited than you
0:34.8	Charles.
0:35.8	Well, and here's the thing.
0:37.8	I say the same to my guess.
0:39.2	You know it's going to be a good show when your guest is willing to have a
0:41.6	metaphysical breakdown live on the air.
0:43.6	Right? Like, let's just put it all out there. Right? Because this is what it is and why are we
0:49.6	hiding it from people? Well, Aaron, you are an expert in all things marketing brand.
0:54.8	Conquer your business such a great name. The Ready Yat Podcast and you've done a
1:00.4	number of other things so let's talk about why this is your what, right?
1:06.4	How did you get into?
1:07.4	Because now it's transitioning.
1:08.8	I want the audience to hear about
1:10.4	why you've worked on, what you've built, and then now you're having a shift which is only a few
1:16.2	months old that people won't really know about yet.
1:18.8	No, it's just started and so for me my origin story with this business is more about letting go of everything else to do what I'm good of it doing.
1:28.0	Right? So I was doing business strategy, go to market, product market fit. I was doing all that in
	...

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