Rai Cornell on the Art of Emotionally Intelligent Content Marketing

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 17 May 2024

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the realm of digital marketing, the conversation often centers around strategies, SEO, and the mechanics of driving traffic and sales. However, Rai Cornell brings a refreshing perspective to the table that intertwines the principles of psychology and criminology with the practice of content marketing. In an enlightening podcast episode, Cornell shares his journey from the world of mental health and law enforcement to the pinnacle of marketing mastery, all the while emphasizing the importance of emotional intelligence and ethical persuasion in crafting genuine connections between brands and their audiences.

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands
0:07.0	to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:20.0	Today we have Ray Cornell from Cornell content marketing on the show, Ray, first of all, I want to talk about your degrees.
0:25.2	You majored in psychology and criminology.
0:28.5	You're an expert copywriter and content marketing expert for many years.
0:34.1	So how did you move from one to the other?
0:38.4	I will flag, I love on your LinkedIn
0:40.1	how you say that bad copy is a crime.
0:43.0	So you kind of,
0:44.8	woven a little bit of your background there?
0:46.5	Yes, yeah.
0:47.8	So actually I was kind of on this dual career path
0:51.6	at the same time, which I didn't even realize until you know years
0:55.3	later but I initially started freelancing to pay my way through college and I from
1:02.2	a very young age I kind of had that hustler mentality.
1:05.0	I was always doing side jobs.
1:06.2	I was always trying to figure out, how do I make money, how do I do this, how do I do that
1:09.3	on my own?
1:10.3	And when I'm going to college, I started out as a web developer because I would
1:14.7	top myself like digital CSS, P, H.P, back when I was in fourth grade and I had
1:19.2	switched schools and had no friends for a summer. So I leaned into the bat and I'm always kind of like
1:24.8	everybody has a thing that they're naturally good at some people are great musicians
	...

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