Mini Events for Referrals | Ep 12

The Game with Alex Hormozi

Alex Hormozi

Education, Entrepreneurship, Business, How To

4.9 • 4.8K Ratings

🗓️ 24 July 2017

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"The faster you can get someone to refer, the more likely that that person who referred is going to set." Today, Alex (@AlexHormozi) shares his strategy for running successful and profitable events for gym clients through referrals and exclusivity. He emphasizes the importance of having an ROI component and measuring the success of the event.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:51) - Exclusive events for referrals to drive significance and status.

(1:32) - Small events for top referrers create scarcity and status.

(3:12) - Referrals increase lifetime value and generate more referrals.

(4:15) - Host exclusive events to inspire and attract top clients.

(4:48) - Direct mail and personalized invitations for big events.

(5:32) - Treat best clients to exclusive retreats and leverage referrals.

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Transcript

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0:00.0	Real quick, you guys already know that I don't run any ads on this and I don't sell anything.
0:04.6	The only ask that I can ever have are you guys that you help me spread the words.
0:07.8	We can have more entrepreneurs, make more money, feed their families,
0:10.9	make better products, and have better experiences for their employees and customers.
0:14.9	The only way we do that is if you can rate and review and share this podcast.
0:19.4	The single thing that I have to do is leave review.
0:21.9	I'll take you 10 seconds or one type of the thumb.
0:23.9	It would mean the absolute world to me.
0:25.2	More importantly, it may change the world of someone else.
0:28.2	Hello everyone and welcome to the Jim Seagalist Podcast.
0:30.4	This is Alex and I am going to be your host on this beautiful Friday morning,
0:35.6	which may not be the time that this is even been released,
0:37.9	but it's Friday morning for me.
0:39.8	So anyways, I'm here with my host, Charlie Charles.
0:44.9	He's a tiny like six-pound dog and doesn't speak, but he is always felt spiritually.
0:49.5	Anyways, what we're going to be talking about today is how to run an awesome event and
0:55.1	make money from it, which from all the stuff that I talk about,
0:59.6	I like to tell my clients and my high-end clients.
1:03.0	If I'm ever going to tell you to do something, it's always going to have an ROI component to it.
1:07.2	I don't believe in branding, which you probably heard one of my other podcasts.
1:11.7	And people are like, build a culture.
1:14.2	I want to build a culture if that's going to make me ROI that I can measure.
	...

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