How To Sell To Broke People | Ep 11

The Game with Alex Hormozi

Alex Hormozi

Education, Entrepreneurship, Business, How To

4.9 • 4.8K Ratings

🗓️ 21 July 2017

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

"You need to be an equal opportunity salesman. You need to sell to every single person." Today, Alex (@AlexHormozi) discusses how to sell to people who claim to be broke and shares his belief that everyone deserves the opportunity to buy his services. He also shares his mindset hacks for breaking the belief that poor people cannot afford his product and that sales should not be pitched to everyone equally.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:32) - Challenge belief that broke people can't afford services.

(2:56) - Poor people's lack of money management benefits sales.

(3:32) - Everyone deserves equal chance to buy services.

(5:15) - Avoid self-sabotaging sales by giving equal opportunity.

(6:41) - Believe in leading broke individuals to abundance through program.

(7:32) - Be an equal opportunity salesman and genuinely help everyone.

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Transcript

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0:00.0	What's going on everybody?
0:01.0	I'm bringing some more books, but I wanted to say that if you haven't checked out $100
0:03.8	million offers, I would definitely suggest that you start there.
0:06.3	I've gotten some solid feedback and it couldn't be happier with this number one ranking
0:09.9	on Amazon for direct marketing and over 5,000 five star reviews.
0:13.8	So thank you guys so much for that.
0:15.2	It's 164 pages.
0:16.2	I really can help you out.
0:17.8	It takes about four hours to get through.
0:19.6	Check it out on Amazon.
0:20.6	The Kindle book is 99 cents.
0:22.5	The audiobook is as low as they'll let me put it on for it.
0:24.7	So I think it's 12 bucks.
0:26.2	So enjoy that and let's start the podcast.
0:28.9	Everyone to the Jim Secrets podcast.
0:31.1	My name is Alex and I'm going to be your host for today and we're going to be talking
0:35.6	about how to sell to poor people.
0:39.7	This is something that my good friend Russell Brunson and mentor, he always says don't
0:46.3	sell to broke people and I agree with that.
0:50.1	That being said, if this is the stream of the Jim industry, a lot of times you're going
0:54.3	to come face to face with someone who self reclaims himself as broke.
0:59.5	So what do you do when you encounter this enchanted beast?
	...

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