Hello, everybody. Welcome to Three Point Perspective. The podcast about illustration, how to do it,

how to make a living at it, and how to make an impact in the world with your art. I'm Jake Parker.

I'm Lee White. And I'm Anthony Wheeler. Jake, what are we talking about today?

So I was on Instagram this morning, totally breaking rule number one of my rules. And that was to not

look at Instagram before noon. And there I was doing it. I had to do a post for something. And

and I was just going to get on and do the post and then get off. But then I saw this.

That's impossible. Someone did. And I was like, oh, man then I saw this post someone did. You can't do that.

It's totally impossible.

I got to talk about this on a podcast today because it kind of, you realize that the things that weren't working in the past,

that we're working in the past kind of don't work now. And stuff that always

works will always work. And maybe as artists, we get a little bit of lost into what is

actually important when it comes to the people we're trying to get work from,

the people were trying to sell our work to,

the fans were trying, fan bases were trying to build.

And I wanna share this post by an artist out of Australia

who essentially has cracked the code for marketing for artists,

and he's sharing his stuff online.

And I thought we could just unpack this post

and see what we three are doing right,

what we could improve on, what maybe doesn't make sense

in the context of what he's doing versus what we're doing.

So you guys want to jump into this?

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