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The Freetrail Podcast with Dylan Bowman

Mike Ambrose & Corrine Malcolm | Trail Running Brand Landscape

The Freetrail Podcast with Dylan Bowman

Dylan Bowman

Running, Sports

4.8866 Ratings

🗓️ 14 March 2023

⏱️ 62 minutes

🧾️ Download transcript

Summary

Last week, Business of Fashion published an article calling trail running "activewear's next big category" citing the emergence of startup brands and the market growth that's attracted incumbents from the road and track space.

It's an exciting time in the sport, so we figured we do a show analyzing the brand and product landscape.

Corrine and Dylan are joined by Mike Ambrose, former Product Line Manager at Salomon and current USA country manager at NNormal.

First we chat about some of the sponsor shakeups that have occurred and summarize the athletes who've aligned with new partners. Then we go big picture and talk about the fascinating state of the market, providing our perspective on where we are headed.

 

Sponsors:

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Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts

 

Dylan Links: Instagram | Twitter | LinkedIn | Strava

 

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Other Freetrail podcast episodes you might enjoy:

 
 
 
 

Transcript

Click on a timestamp to play from that location

0:00.0

Okay, I think we are live if our trusty producer and creative director, Mr. Ryan Throwers, to be believed.

0:23.6

Good evening, everyone. Happy Monday, Monday morning or Monday evening trail running, Monday night trail running.

0:30.6

We may get a cease and desist for Monday night football, but that was all Ryan Throers doing.

0:35.6

So thanks so much to Ryan for letting us know we're live. And

0:38.6

thanks so much to everybody who's watching us live. We are going to be having a fun industry-oriented

0:45.0

conversation this evening. Joining me as usual is Corinne Malcolm, the returning champion,

0:50.2

who is our MVP here. And then joining us from Utah, I believe, is Mike Ambrose.

0:57.6

Mike, welcome to the conversation. How are you, buddy?

1:01.5

Do great. Yeah, thanks. Thanks for having me. Yeah, so we were just saying, everybody knows

1:05.1

Corinne at this point. So maybe provide the quick 60 second introduction into who you are,

1:10.5

your experience in the industry,

1:11.9

and what you're up to now at normal. Gosh, I don't know if 60 seconds is too long or too short,

1:16.9

but so right now I'm the country manager for the United States for normal. So I'm not familiar

1:22.4

with normal. It's the new startup brand by Killian Jorne and Camper. So my job is to basically

1:26.4

build normal here in the

1:28.1

US and bring it to life. So hopefully, you know, inspire all runners to try a pair and get out there.

1:33.4

But I've been in the industry for about eight years, a lot of different roles from, you know,

1:37.0

being a rep, brand manager, product line manager to now country manager. So I've had a lot of really, really progressive

1:45.3

success. And I'm super grateful for that. And yeah, happy to be here to talk about the industry.

1:50.4

Maybe talk about some of the products you worked at Solomon, the previous brand that you

1:54.4

were integral in working at over in ANSI and some of the products that people are familiar with.

2:01.4

Yeah. So basically, I worked on my first, first picture that I worked on is the Ultraglides.

...

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