Michael Brandt - Founder of Ketone.com on Biohacking, Human Performance, and Breaking Marathon Barriers

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8 • 637 Ratings

🗓️ 9 April 2024

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of The Casey Adams Show, we dive deep with Michael Brandt, the visionary CEO of HVMN, also known as Ketone IQ. Brandt shares his groundbreaking journey in human performance innovation, from biohacking to optimizing bodily functions. He reveals the strategic triumphs behind HVMN, including securing a $6 million military contract in the company's nascent stage, the athletic achievement of running a sub 2:40 marathon, and the savvy acquisition of the premium domain, ketone.com.

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[00:00:00] CEO Michael Brandt discusses HVMN and Ketone IQ.

[00:06:48] DOD invests in soldiers' performance, innovation.

[00:13:37] Fit lifestyle required for marathon success.[00:18:51] Marathoning parallels business, pushing through pain.

[00:27:14] Enduring pain in running, entrepreneurship parallels.

[00:32:35] Computer, kombucha, ketones, and entrepreneurship.

[00:39:03] Credit people who break through noise.[00:46:43] Remote work emphasizes written communication skills.

[00:54:46] Casey's company

[01:01:37] Building a team of cool people.

Follow Michael Brandt: https://instagram.com/michaelbrandt

Follow Ketone IQ: https://instagram.com/ketoneiq

Learn more about KetoneIQ: https://ketone.com

Follow Casey Adams: https://instagram.com/casey

Follow Listener: https://instagram.com/listener

Transcript

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0:00.0	Welcome back to the Casey Adams show. Today I am joined by Michael Brandt, the CEO of HVMN or
0:06.9	Ketone IQ. Thank you so much from the show, Michael. Casey, good to be here. It's going to be a fun
0:11.2	conversation I can tell. Absolutely. So I've seen your brand HVMN around for, I feel like the past
0:18.1	year in so many different places. it wasn't until about two weeks ago
0:21.3	when I tried the product, Ketone IQ. And I've loved it. And I'm not even just saying this because
0:26.3	you're on the show. I've been recommended to friends. And I'm just a huge fan of not only the brand,
0:30.6	but how you represent it online, who you are as a person, insane marathon time, which we did into. But for those that may not know what ketone IQ is, HVMN, I would love for you to just
0:42.0	give a high level overview before we dive in.
0:44.4	Yeah, thanks.
0:45.1	I'm glad you're having a good time with it.
0:46.3	I appreciate all the compliments on representing the brand, all that.
0:49.8	It's very integrated.
0:50.7	I feel like very tightly integrated across like work and life and everything.
0:54.9	It's just like one mode that I operate inside of. I got really passionate about human performance
1:02.3	a decade ago. I studied computer science at Stanford and then got really into biohacking and
1:08.8	seeing like all my smart friends that were developing
1:11.4	apps like like Evan Spiegel was a year after me made Snapchat the Instagram guys are a couple
1:16.1	years ahead of me everyone had made all these like really cool apps for the smartphone so epic
1:19.5	yeah it's super cool um and then my insight you know Uber all that like uh coming out of Silicon Valley
1:27.0	around that time.
1:27.6	And my insight was that the human body was going to be the next platform for innovation.
1:31.5	Like the smartphone, you know, at this point, I'd say like most of the important apps that are going to exist on the smartphone have, like, exist.
	...

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