McDonald’s vs Burger King - Super Fan Supernova | 6
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 23 January 2019
⏱️ 27 minutes
🧾️ Download transcript
Summary
It’s a new century and times are tough for the burger giants. Burger King’s in a rut and McDonald’s is about to report its first loss in nearly 40 years. Both brands need to reinvent themselves fast. But can they come up with strategies robust enough to shake off the coming economic crisis?
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Transcript
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| 0:00.0 | Hey, prime members. You can listen to business wars. Add free on Amazon music. Download the app today. |
| 0:12.6 | It's late December, 1997 and Burger King franchisee Julian Josephson |
| 0:18.0 | feels like a kid on Christmas day. |
| 0:21.0 | He's watching a delivery truck driver load box after box into one of his San Diego restaurants. |
| 0:27.7 | Inside those boxes are Burger King's new fries. |
| 0:31.5 | Fries that the Mastasio Josephson hopes are the chain's salvation. |
| 0:36.9 | Josephson has heard lots about these fries from the Burger King head office. |
| 0:41.3 | He's been told each fries coated with starch to keep them hotter for longer and to add extra crunch. |
| 0:48.2 | He's heard these fries are so good that in company run taste tests, |
| 0:52.8 | 57% of people preferred them to McDonald's world famous fries. |
| 0:59.4 | But Josephson hasn't tasted these fries yet. |
| 1:03.0 | Until now Burger King head office has been keeping the circle of people in the know tight. |
| 1:10.4 | He rips open one of the boxes, pulls out a bag of frozen fries and heads into the restaurant kitchen. |
| 1:17.2 | The new fries are here. Let's try some before we open. What do you say? |
| 1:21.3 | A female employee peers at the instructions printed on the bag. |
| 1:25.2 | She loads the fries into the fryer and watches the oil bubble when she pulls the basket back up. |
| 1:32.4 | She's dismayed. The fries are all clumped together. |
| 1:37.3 | I guess I botched those. |
| 1:40.5 | She dumps the congealed mess into the trash and starts again. |
| 1:45.9 | She brings Josephson the second batch of fries. |
| 1:49.4 | Sorry about the way the first batch something went wrong. |
| 1:54.6 | The pair grab handfuls of the fries and start munching. |
... |
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