McDonald’s vs Burger King - Breakfast Wars | 7
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 28 January 2019
⏱️ 26 minutes
🧾️ Download transcript
Summary
Egg McMuffins, Croissan’wiches and coffee. Today’s fast food fight is all about breakfast time. Wall Street Journal reporter Julie Jargon joins to talk about where Burger King and McDonald’s are headed, the rise of eating at home, and how fast-casual chains are taking a bite out of the market.
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Transcript
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| 0:00.0 | Hey, Prime members, you can listen to Business Wars Add Free on Amazon Music. Download the app today. |
| 0:14.0 | From Wondry, I'm David Brown and this is Business Wars. |
| 0:30.0 | Today we're wrapping our series on the beef between the world's biggest burger joints, McDonald's and Burger King. |
| 0:37.0 | We've covered 70 years of ups and downs but mostly ups for these two companies. From their humble beginnings in the 1950s to the fast food revolution of the 60s to their iconic TV ad wars in the 70s. |
| 1:00.0 | Yeah, I've been your way, I've been your way, I've been your way, I've been your way, I've been your key. |
| 1:09.0 | Nobody, nobody. |
| 1:11.0 | Nobody can do it, like McDonald's can. |
| 1:15.0 | Nobody. |
| 1:16.0 | Everybody always knew it, nobody. |
| 1:20.0 | Nobody. |
| 1:21.0 | Like McDonald's can. |
| 1:24.0 | The 80s, 90s and 2000s brought various challenges, new competitors, reinventions and brand makeovers. |
| 1:31.0 | The new egg which muffin sandwich from Burger King. |
| 1:36.0 | The fast food industry still feeds hundreds of millions of people every day. |
| 1:43.0 | But things are always changing. |
| 1:48.0 | The fast food industry still feeds hundreds of millions of people every day. |
| 1:52.0 | But things are always changing. In other words, the burger wars are alive and well. |
| 1:59.0 | Julie Jargon is the staff writer for the Wall Street Journal. She covers restaurants and fast food and she's done more than her fair share of reporting on McDonald's and Burger King. |
| 2:08.0 | She's here to give us an update on what's going on between these two French V Fos today. |
| 2:13.0 | We'll talk technology, healthy food and breakfast and where the industry is headed. |
| 2:18.0 | Hope you enjoy our conversation. |
| 2:25.0 | Well done. You've sorted through the embarrassment of riches that is the modern podcast landscape and found me Rob Briden on my podcast. |
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