McDonald's vs Burger King - Battle of the Burgers | 5
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 21 January 2019
⏱️ 28 minutes
🧾️ Download transcript
Summary
Burger King is under pressure. McDonald’s is wowing the nation with a new way to eat chicken and Wendy’s is quickly closing in on the number two fast food spot. Backed into a corner, Burger King prepares to bite back with an ad campaign attacking its rivals directly.
The heat is on and the burger wars are about to get dirty. It’s a game of kitchen chicken. The only question is who will blink first.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to business wars at free on Amazon music. |
| 0:04.6 | Download the app today. |
| 0:06.6 | FALL 1979 McDonald's headquarters, Oakbrook, Illinois. |
| 0:18.9 | McDonald's do-e-face CEO Fred Turner steps out of his car. |
| 0:23.3 | Winter's approaching, but he's too busy thinking about chicken and beef to notice the nip in |
| 0:28.5 | the air. |
| 0:29.8 | Specifically, he's thinking about fat. |
| 0:34.2 | Americans are becoming more health conscious and are starting to eat less beef and more chicken. |
| 0:40.1 | Turner knows McDonald's must respond. |
| 0:43.0 | Question is, how? |
| 0:47.0 | As he reaches the entrance to the building, he bumps into Renee Aaron. |
| 0:51.9 | Aaron, his McDonald's executive chef, a gourmet cook who rake crock lured away from the |
| 0:57.6 | world to find dining three years earlier. |
| 1:00.3 | Hey, Renee, what are you working on at the moment? |
| 1:03.0 | Those bite-sized fried onion nuggets that rake crock thinks will be big. |
| 1:08.0 | Hmm, you know, I love Ray, but he's full of dumb menu ideas. |
| 1:12.8 | Stop working on that and try something similar with chicken. |
| 1:16.8 | That afternoon, Aaron derives at Turner's office with a plate of deep fried, breaded |
| 1:21.8 | bite-sized pieces of chicken. |
| 1:25.0 | Turner tries one. |
| 1:26.6 | He's a great. |
| 1:28.4 | Do you think we could sell these? |
... |
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