McDonald’s vs Burger King - Have It Your Way | 4
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 16 January 2019
⏱️ 26 minutes
🧾️ Download transcript
Summary
It’s the 1970s, and the burger barons are turning to TV advertising to propel profits skyward. McDonald’s is betting that a little song and dance can give it the competitive edge, but Burger King is stepping up their ads as well: debuting a killer new slogan that’s sure to set it on a collision course with Burger Chef.
And while the fast food wars continue to escalate at home, McDonald’s starts to set its sights abroad.
Support us by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, prime members, you can listen to business wars at free on Amazon music. Download the app today |
| 0:18.0 | September 1970 Oklahoma a lone Chevrolet Impala is heading west on interstate 40 |
| 0:25.5 | The man at the wheel mouts the words to the song of the radio Hitchin or ride is |
| 0:29.6 | Spinnier the top of the charts all summer |
| 0:32.0 | As one of McDonald's field reps he spends a lot of time on the road going from location to location |
| 0:37.4 | Doing quality control for the chain |
| 0:40.0 | On this visit he's also on a mission to sell the corporation's next national ad campaign to the local franchise owner |
| 0:47.5 | The tagline is |
| 0:49.0 | Come to the McDonald's island |
| 0:51.4 | And he's not sure how it will go over |
| 0:54.6 | This campaign won't be saturated with shots of juicy burgers and crispy fries |
| 0:59.2 | Instead the island ads will promote McDonald's as an oasis of joy |
| 1:03.9 | Focusing on the feelings of warmth and friendliness you get when you step inside |
| 1:08.4 | But the campaign will only succeed if it has buy-in from the local chains |
| 1:13.4 | McDonald's franchisees have a veto over what ads the company can air |
| 1:18.3 | If the franchise owners don't embrace the ads |
| 1:21.3 | They won't run |
| 1:23.2 | As he speeds down the interstate the rep spots a billboard advertising |
| 1:27.3 | A&W the fast food rival famous for its root beer |
| 1:31.7 | He slams on the brakes the slogan reads |
| 1:35.2 | A&W your island of pleasure |
| 1:39.6 | He gawks at the billboard for a moment before hitting the gas |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Audible, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Audible and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.