MBA996 Advanced Email List Building P1

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 3 May 2018

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In online business, email is everything.

That’s no overstatement. Email remains the single most important tool you can use to turn website visitors into customers. Collecting addresses, starting the conversation, and nurturing your leads requires knowledge and strategy. Fortunately, we’ve got an in-depth, 2-part crash course on exactly how to build your list the right way.

We’ve discussed the basics of list-building before. Now, we’re getting down to specifics. We’ve got the details on techniques you can use to acquire leads, convert them, and move them down the funnel. From opti-ins to segmentation to onboarding, this is the email primer you need.

Be sure to tune in to Part 2 tomorrow. When it’s all over, you’ll be ready to tackle email marketing and sales like never before. Learn the techniques, apply them, and let your list do what it’s supposed to: generate revenue. Click Play!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show, The Business Podcast for Smart Business Builders, every single day
0:16.5	with our daily 10-minute business lessons for the real world.
0:20.2	I'm your host, your coach, your teacher, Omar at home.
0:23.3	I'm also the co-founder of the $100 MBA, a complete business training, and community online.
0:29.0	And today's lesson is part one of a two-part lesson on advanced email list building.
0:35.0	We've covered the basics before, but in this two-part lesson, I want to get advanced, I want to get
0:39.4	really, really specific, and share with you some high level strategies when it comes to growing
0:46.6	not only the size of your list but the quality of your list.
0:50.7	We all know if we don't have an audience we don't have anybody sell to.
0:54.0	And this is why growing your email list is so important in today's day and age of business.
1:00.0	And this includes online or offline businesses.
1:03.2	That offline business that you go to like the supermarket,
1:06.2	if they have their email, they're sending you emails.
1:08.8	So let me tell you how we're going to do this.
1:10.2	In part one in today's lesson,
1:12.1	we're going to talk about acquisition, acquiring the
1:14.9	right leads and acquiring a lot of them.
1:18.2	How do we set up our website?
1:19.5	How do we set up our business?
1:21.4	How do we set up our opt-ins so that we're getting the right leads consistently. This is what
1:26.6	people really struggle with the most, getting people to opt-in to get on their
1:31.8	email list.
	...

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