MBA995 Q&A Wednesday: How much should I spend on my logo?

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 2 May 2018

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Every business needs a logo.

A smart, eye-catching symbol that encapsulates your brand and mission can do wonders for your reach. It can generate interest, create associations, and bring your company to mind when potential customers are looking for solutions.

It’s Q&A Wednesday, and one of our listeners wants to know how much a good logo should cost. If you’re not into graphic design, you’ll need to outsource the creation of your logo to a professional. Of course, that won’t be free.

With so many freelancers, and so many options for finding them, how can you be sure you’re getting a good deal?

Today, we discuss the options available to new entrepreneurs, including the options we’ve used ourselves. When you pay for a logo, you’re not just paying for the time it takes to make it. You’re paying for an expression of what you do — and that’s worth getting right.

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Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show, the Business Podcast for Busy Business Builders.
0:15.9	With our daily 10 minute business lessons for the real world, I'm your host, your
0:20.2	coach, your teacher, Omar Zenhome, I'm also the co-founder of the $100 MBA, a complete business
0:26.0	training and community online over at 100MBA.net. Today's episode is a Q&A Wednesday episode. On our Q&A Wednesday episodes, I answer a question from one of our
0:36.2	listeners. Today's question comes from Peter, and Peter asks,
0:39.9	How much should I spend on my logo? A very practical question. I love it.
0:44.4	I'm going to be sharing with you how much I've spent on my logos in the past.
0:48.2	What are some options when it comes to creating your logo? What type of budget you should be looking at here.
0:54.3	Logos are actually pretty important.
0:56.1	It should be pretty memorable, simple, yet eye-catching.
0:59.7	You're going to be using your logo in a lot of different places, whether it's your
1:03.8	website or your business cards, it's a pretty important piece of your
1:07.2	branding puzzle. So you want to do it right, but at the same time you don't want to
1:11.1	spend a fortune. I'll be answering Peter's question in
1:14.1	today's episode so let's get into it. Let's get down to business.
1:27.0	Today's episode of the $100 MBA show is supported by InterCom. Intercom is the business messaging platform that does the manual work for you,
1:32.0	automatically qualifying leads and scheduling demos.
1:35.0	Their chatbot and messenger free you up to focus on the prospects most likely to convert.
1:39.7	You can leave your pipeline to chance, or you could use Intercom. We switched to Intercom
1:44.3	about eight months ago with our software business webinar Ninja and never look back.
1:48.8	We absolutely love it. Start for free at intercom. dot com slash growth.
1:54.0	That's Intercom slash G R-O-W-T-H growth.
	...

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