MBA988 Must Read: SEO 2018 (No-BS) Strategy by Casey Henry

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 23 April 2018

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Need to update your SEO strategy quickly?

We’ve got the most efficient, to-the-point 2018 SEO guide available. It’s not a best-seller from a renowned author. It’s just something we stumbled on while looking for useful new SEO resources.

SEO 2018 (No Bullsh*t) Strategy by Casey Leigh Henry is exactly what the title promises: a no-nonsense, brass-tacks guide to getting SEO right this year. SEO is always changing. From the early days of effective keyword-stuffing to Google’s Hummingbird and RankBrain updates, yesterday’s SEO strategies will not work today. It’s more important than ever to find out what works now — without wasting time.

Hear all about these efficient methods for boosting traffic, generating leads, and ultimately making sales. For the best ROI of your time, this should be the next book on your list. Click Play!

Transcript

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0:00.0	Heyo! Welcome to the $100 RBA Show, the Business Podcast that always delivers with our daily 10 minute
0:15.4	business lessons for the real world.
0:17.8	I'm your host, your coach, your teacher, Omar's at home.
0:21.1	I'm also the co-founder of the $100 MBA, a complete business training and community online
0:26.4	over at 100MBA.net.
0:29.2	Today's episode is a must read episode.
0:31.5	On our must read episodes, I share with you a book that has greatly influenced
0:35.3	me, helped our business in some way. I share with you its insights and its takeaways. Today's
0:41.0	must read is SEO 2018 No B.S Strategy. This book is by Casey Henry and this is not a
0:48.3	wildly popular book or a New York Times bestseller but I stumbled upon it when searching on Amazon.
0:55.0	And this book is a short book that gives you a holistic strategy on how to crush it with
1:00.2	search engine optimization.
1:02.6	We'll get into what SEO exactly is,
1:04.6	as well as how this book helps you improve your SEO
1:07.8	on your website to get you more leads, more traffic,
1:11.0	and eventually of course sales.
1:13.0	If you actually search for a book on SEO,
1:15.0	it's very hard to find something that's tactical and to the point.
1:18.0	Most SEO books are overly detailed
1:22.0	and give you a lot of information you really don't need to know
1:24.8	a lot of technical jargon and often by the time you get to the point where you actually
1:30.1	get information you need or you can use, you've gotten tired and probably have closed
	...

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