MBA987 5 Ways to Increase Your Email Open & Click Rates + Free Ride Friday!

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 20 April 2018

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Email is still king.

Even in today’s world of viral social media, email remains the most effective, important tool for online marketing and sales. As they say, “The money’s in the [contact] list.” So how can you maximize the impact of your emails? You’ve got to make sure they get opened, and the calls-to-action inside get clicked.

Like many things in business, that’s easier said than done.

Fortunately, there are some tried-and-true strategies you can use to maximize openability and clickability. By keeping these 5 principles in mind, you can make sure every email has the best possible chance of engaging and converting the recipient. By improving the most important email metrics — open and click rates — you can improve the one metric that matters most of all: sales.

Plus, it’s FREE RIDE FRIDAY!!! Find out how to keep the conversation going. Click Play!

Transcript

Click on a timestamp to play from that location

0:00.0	Hey there, today is Free Ride Friday, so make sure you hang on to the end of the episode to hear who won
0:04.7	this week's Free Ride.
0:06.8	Every Friday we give away a lifetime membership to one of our programs.
0:10.2	This month we're giving away easy courses, 30-day course on how to build and launch your own online
0:15.1	course in 30 days.
0:16.7	We sell it for $500 over at easycourse.co, but it's yours for free if you win. And all you got to do is leave us on iTunes
0:24.1	rating and review to enter our weekly random draw on Freight Fridays.
0:28.0	All right, let's jump into today's episode. Welcome to the $100 R.R. VA show, the business podcast that gives you more in less time with our daily 10 minute business lessons for the real world.
0:50.0	I'm your host, your coach, your teacher Omar Zen Home.
0:53.4	I'm also the co-founder of the $100 MBA, a complete business training and community online
0:58.7	over at 100MBA.net.
1:01.8	And in today's episode, I'm going to share with you five easy ways to improve your email
1:06.7	open and click-through rates. In any business you're going to be sending emails for
1:11.1	marketing purposes and you're going to want people to open those emails.
1:15.1	How do you increase your open rates and the click-through rates so people actually click on the things
1:19.5	you're asking them to do?
1:21.3	That is the challenge.
1:22.3	I've been doing this for years. I want to share with you five strategies that are kind of my go-to strategies every time I compose a marketing email.
1:30.0	These are five things I focus on because these are the five things I find make the most effect that really help increase my open rates as well as click-through rates with my marketing emails.
1:42.0	And most of these are just straightforward
1:44.0	and you can implement them in minutes.
1:46.0	And some of them are so simple, I was so surprised
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Omar Zenhom, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Omar Zenhom and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.