MBA965 Q&A Wednesday: I am not in love with my customers. Am I in the wrong business?

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 21 March 2018

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What’s love got to do with it? It’s Q&A Wednesday, and that’s what one listener is wondering. Can you run a business if you don’t exactly adore your customers? Does serving your customers require...y’know, liking them?

We all have a few customers we wouldn’t invite to dinner, but how much distaste for the people supporting your business is too much?

Today, we discuss the level of love necessary to be a good business owner. While a seething hatred for your customers is probably bad for business, you probably don’t need to be head over heels for everyone who buys what you’re selling. In fact, the skill set required to run a business isn’t necessarily the same skill set you need to be a people-pleaser. That’s why customer service is a distinct branch!

Find out how to fine-tune your relationship with your customers — or whether you need to at all. Click Play!

Transcript

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0:00.0	Heyo! Welcome to the $100 R&B show and you need more than just interviews and
0:14.6	inspiration you need practical strategies to improve your business that's why we
0:19.3	deliver daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher
0:25.1	Omar's at home. I'm also the co-founder of the $100 MBA, a complete business
0:30.3	training and community online over at 100 MBA.net.
0:35.5	And today's episode is a Q&A Wednesday episode.
0:38.4	On our Q&A Wednesday episodes I answer a question from you, one of our listeners. If you have a question you want to ask, just
0:45.3	email me over at omar at 100MBA.net, I would love to answer your question. Today's question comes
0:51.5	from Shannon and Shannon asks, I'm not in love with my customers.
0:55.6	Am I in the wrong business?
0:57.6	Such a great question Shannon.
0:59.2	Thanks for asking it.
1:00.8	And if any entrepreneur with any experience is going to be honest they're going to say yes
1:05.0	I definitely have experiences before.
1:08.1	Having customers you're just not in love with, customers that just you know maybe make you upset or get under your skin
1:14.9	or you simply you just wouldn't want to see them in person or have a meal with them
1:18.6	or meet up with them in a conference does this mean that you're in the wrong
1:22.4	business this is what you're in the wrong business?
1:23.0	This is what we're going to get into in today's episode.
1:26.0	Do you have to love all your customers in order for you to feel like your business is congruent with you?
1:31.0	Or is that fairy tale talk? we got to get real? And
1:34.7	a business is a business and you're not going to love everybody. And even if you don't love all
	...

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