MBA893 Do You Need a Product Road Map?

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 18 September 2017

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

The product is never perfect. Smart entrepreneurs realize that in order for a business to grow, the product has to grow with it. But what if you could direct (or at least guide) the evolution of your product? What if you could time that evolution, and set goals for certain improvements? What if you could see the development of your product in the future, as you move your business forward into it? Enter the Product Roadmap.

Transcript

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0:00.0	Hey, welcome to the $100.
0:01.0	The business podcast that makes you a better entrepreneur with every
0:16.2	episode. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co-founder
0:21.8	of the $100 MBA and Webinar Ninja. And in today's episode you will
0:26.8	learn do you need a product roadmap? A lot of startups start with a product
0:32.2	roadmap and then iterate and add to the product
0:35.0	roadmap as they go along. But is this really necessary and is it really necessary for every
0:40.0	business? A product roadmap is basically an outline or a timeline of what the product will look like or be every step of the way.
0:49.0	And often in a roadmap will go on for 12, 18, even 24 months.
0:54.0	Sometimes these product roadmaps are public,
0:57.0	so the company actually shows on their website
1:00.0	their product roadmap and show customers
1:02.0	what they're going to be working on in the
1:03.8	next 18 months or so and some are private, some are just for the company.
1:08.7	So they know what they're shooting for in the next 18 to 24 months.
1:14.0	So in today's episode we're going to talk about if this is really necessary.
1:17.4	Do you need to make it public?
1:19.4	How do you create a product roadmap?
1:21.4	Do you need some sort of fancy tools or software? And if it's really
1:24.3	applicable to every single business. I've built products and services and
1:29.7	businesses without a product roadmap and with and I'll share my experiences with both sides and
1:36.1	it's not black and white sometimes it's really useful sometimes it may not be so
	...

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