Heyo! Welcome to the $100 MBA Show, the business podcast that gives you practical business

lessons for the real world. I'm your host, your coach, your teacher Omar

Zenholm. I'm also the co-founder of the $100 MBA and Webinar Ninja.

And today's lesson is a guest teacher lesson. We haven't had a guest teacher lesson in

a while because of our eight-part series, our eight-part experiment on working while traveling

that we just concluded last episode. So I'm happy to share the mic today with Troy

Stites, who's the Growth and Optimization Specialist at sumo.com. Not only is Troy helping entrepreneurs grow their

business at sumo. He's also a YouTube star and boy does he have a wonderful voice. But being a growth and optimization specialist, he's

going to be teaching you three strategies to automate your growth. How to make sure

your business is growing continuously. I'll be sharing how I met Troy and how I

learned about these three strategies and why I said hey I got to share this with our

audience. As many of you know if you've been in business for a while,

starting a business is easy. Staying in business is what's hard and you have to

continue to grow your business, grow your leads, grow your sales, or you're not going to be around for very long.

There's no coasting in business.

There's either growth or there is death.

Either you're going up or you're going down. The line graph never kind of flat lines.

So you've got to make sure you're actively growing your business and Troy is going to show us

some simple things we can do to automate that growth. So let's get in. going to

automate that growth.

So let's get into it.

Let's get down to business.

...