Heyo! Welcome to the $100 R.M.B. A show, the business podcast that gives you real business

lessons for the real world. I'm your host, your coach, your teacher Omar

Zenholm. I'm also the co-founder of the $100 MBA and Webinar Ninja. Many of us

when we get an idea for a business or a product, the first thing we do is Google

it to see if it already exists to see if anyone else is doing

it and deep down inside we're hoping no one has but why why do we think novelty

is so good in business?

Here is the reality of being first to market with a product.

It's so very hard.

Introducing a new idea in the marketplace is like a 90 degree uphill battle for many reasons and we'll discuss them in today's episode.

So if you do Google your business idea or product and you find that you are in a crowded marketplace, you should be happy.

It means people are buying this product, they're buying this solution.

You don't need to convince people that this is a problem that needs solving. They're looking for you.

Yes, they are also finding the competition because it's a crowded marketplace,

but that's not necessarily a bad thing.

In today's episode we'll discuss what strategy you should a with confidence. And hey, we know a thing or two about being in a crowd

and marketplace. There are literally thousands of business podcasts on iTunes.

There are several huge webinar softwares out there in the marketplace.

We'll be covering what we do to build our business in these crowded marketplaces,

and while we're happy there's competition.

There's so much we need to cover in today's episode,

so let's get into it.

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