MBA860 How to Re-Launch a Product P2

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 30 January 2017

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to Part 2 of our very, very in-depth lesson on (re) launching your products! We want you to master the art of the launch, because it’s a skill you'll need over and over again. With our formula, launching can become second nature. With a little practice, each and every new iteration of your product will be a fresh beginning for you and your independent business.

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show the business podcast, it gives you the tools, the strategies, the steps, the tips, the resources to build the business you want.
0:20.0	Every week we deliver a deep dive lesson from the real world to get you where you need to be.
0:26.0	As always, I'm your host, your coach, your teacher, Omar is at home.
0:30.0	I'm also the co-founder of the $100 MBA and Webinar Ninja.
0:35.0	And today's episode is part two of our two-part lesson on how to relaunch your product.
0:41.0	You have not listened to part one of this lesson, pause this episode right now and listen to part one. Support and you listen to part one first. If you're all listened up, then let's get going. In part one, I share with you we at Webanger Ninja are going through a launch right now.
0:56.0	So I'm essentially sharing the steps to our launch plan in this two-part lesson.
1:00.4	In part one we covered the pre-launch.
1:03.0	This is where we did all the planning and scripting to make sure our pre-launch, our launch, and our post-launch go smoothly.
1:10.0	Today we're going to be covering those other three phases, the pre-launch, launch, and post-launch.
1:16.0	Again, just a quick reminder, we've created a nifty free downloadable guide that goes along with this two-part lesson. It's called the Complete Product
1:24.3	Launch Guide and you can get it at 100MBA.net slash launch guide. Now in each of the four phases
1:32.1	of the launch we have a set of two-dews.
1:35.0	Now in part one of this lesson we cover the pre-pre-launch two-dews that totaled nine.
1:39.0	Again the bulk of the hard work is done then, But there's plenty to do in the three other phases.
1:44.9	The pre-launch is where you go live on a lot of the emails and the tasks you put together in the
1:49.2	pre-pre-launch.
1:50.9	The launch is where you make your offer available and track your progress towards your launch goal.
1:55.0	Remember we set a launch goal in part one of this lesson?
1:59.0	This happens in the pre-pre-launch.
2:01.0	And in the post-launch, we capitalize on the momentum of the launch to turn
2:04.7	warm leads and lake comers into customers. This is where we actually tip over the
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