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The $100 MBA Show

MBA774 How to Build Relationships with Sponsors

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 12 October 2016

⏱️ 12 minutes

🧾️ Download transcript

Summary

Sponsors aren't just sugar daddies there to pay the bills in exchange for exposure. Ideally, they're your partners in serving your audience. Today we discuss how sponsorship shouldn't just be a transaction. It should be a relationship. Like any relationship, it has to be nurtured. But like any relationship, the long-term rewards are worth the effort you put in. Listen in- click play!

Transcript

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0:00.0

Heyo! Welcome to the $100 MBA shows, the Business Podcast that delivers the goods no matter what day it is,

0:16.3

because every single day we deliver a new business lesson right to your device.

0:21.4

With our daily 10 minute business lessons for the real world, I'm your host, your coach,

0:26.0

your teacher, Omar's and home.

0:28.0

I'm also the co-founder of the $100 MBA, a complete business training and community online over at 100 MBA.net.

0:36.5

And in today's episode, you will learn how to build relationships with sponsors.

0:42.0

We touched on sponsorship before on the $100 MBA show,

0:45.5

but today I want to go in depth.

0:47.1

And the operative word, the key word

0:49.1

when it comes to sponsorships is relationship.

0:52.2

In today's lesson, I'll be teaching how to build relationships with sponsors

0:55.0

as well as how to leverage those relationships to get new sponsors

0:58.0

and to be an asset within your marketplace.

1:01.0

You always hear in business that relationships are everything that

1:04.3

includes sponsors. Sponsors are not just people that give you money in exchange

1:08.2

for exposure. These are people that want to be a part of your community. They want to be

1:11.2

a part of your audience and serve your audience, it's a partnership.

1:15.4

And unfortunately many people see sponsorships as just a way to pay for their business or

1:19.6

pay for their event or pay for their podcasts or whatever it is. I want to break that mentality and I want to show you how to do it right.

1:26.0

Let's get into it. Let's get down to business. Today's episode of the $100 MBA show is sponsored by Host Skater.

1:37.0

You're all in one business website solution.

1:40.0

With Host Skater you get everything you need to run your business website, from hosting, to design services,

...

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