Heyo! Welcome to the $100 MBA Show! Your personal business gym where you pump knowledge to get your six-pack of success

with our daily 10-minute business lessons for the real world.

I'm your host, your coach, your teacher Omar Zinnholm.

I'm also the co-founder of the 100 R&BA. Post your coach, teacher Omar is in home.

I'm also the co-founder of the 100 R MBA, a complete business training and community online.

And today you will learn how to utilize ROI pricing or return on investment pricing. This is a great way to price a particular

kind of product that we'll talk about todayI is sure for a return on investment.

So when somebody says, what's your ROI?

That means how much return are you getting on what you invest?

So if I invest a dollar and I am able to get a return of $2, then my ROI is a dollar, right? So the difference is a dollar.

So with ROI pricing, you're positioning your product to say, hey, you're going to get more money out of this product

than you've actually paid for. So say for example I was selling an ebook on

using Photoshop or graphic design for $30. The ebook is $30. And those skills that I learned

would allow me to charge $40 an hour to be a graphic designer to get started.

So the first hour of work I got

would pay for the e-book and then some.

I would make even a profit, or make a $10.

So positioning your product in the sales process as an ROI or pricing it based on

ROI can really help sales because people could see the big picture.

Your customers can see that you're not buying the actual

pages on the book, you're not actually buying a PDF document, you're actually

buying what it can enable you to do, what opportunities it can open up for you how much money

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