Heyo! Welcome to the 100 R.M.B. A show!

The business podcast that knows that half of business is busy

And that's why we offer our daily 10 minute business lessons for the real world

I'm your host your coach your teacher Omar isenhome. I'm also the co-founder of the

$100 MBA, a complete business training and community online. Make sure you check

out some of our freebies. We've got a whole bunch of free guides and a free course a full video course on idea validation

Check it out at 100 NBA net in today's lesson you will learn do free work? Many businesses offer a free trial, whether it's a

software, whether it's a course, or even a book. A lot of physical businesses like gyms, they

offer free trials. But today we take a closer look and find out, do these

free trials work and if they do, how do they work? And if they don't, what can you do instead

of a free trial? Because after all, we want to do things that work for our business.

Speaking of business, let's get down to business. Today's episode of the $100 MBA show is brought you by Braintree.

If you're working on a mobile app and searching for a simple payment solution,

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why do businesses offer a free trial? Well, it's a great lead generation strategy.

It's a great way to get people to try what you offer. If this is a physical store or

a physical business is a great way to get people in your physical doors.

Often that's all it takes to have a customer for life or at the very least a long time.

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