Today I want to share with you one of the simplest ways to make more money in your business

without finding new customers, without running more ads or trying to get more traffic,

without changing your product. It's upsells and down sales. Upsells and downsells is a strategy

we all experience as consumers, but forget to apply in our own business. We see it every day.

It's the same strategy McDonald's uses when they ask you, would you like fries with that, or would you like to upsize your meal or go large, as they say? Today I want to show you what upsells and downsells are, how they work, and how to apply them to your own digital business, your own online business without annoying your customers,

without making them feel like you're being pushy, you're actually being helpful with this

strategy. And I'm going to show you step by step. Let's get into it.

Welcome back to the $100 MBA show.

I'm your host, Omar Zen Home, where I deliver practical business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale your business.

Real quick, if these episodes help you in any way, hit the follow bun on this podcast app.

It helps us to keep bringing

you practical business insights three times a week for free. Thanks. Let's start with what they are

and why you want to use them. Let's start with upsells. Upsell is offering a higher priced

or additional product after a customer commits the buy. So, for example, you order a burger

at a fast food restaurant and they ask you, would you like to make it a combo? Your intention was to

buy a burger, right? But then they offered you, hey, you can get fries and a drink for an additional

$4. You can obviously refuse the upsell and say,

hey, I just want a burger. Or you could say, no, that's actually a pretty good deal. I'd love

fries and drink with that for just $4. You're giving the customer optionality in this scenario.

They don't have to buy, but by giving them the option, by presenting it, you're actually making yourself more

valuable to them, because now they know that, hey, I could have gotten that if I wanted to.

I've made a decision not to, or I've made a decision to go ahead and buy it because it's a good

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