Let's face it, most businesses aren't great.

They're complicated, the margins are razor thin, the offers are confusing, and the moment the founder

stops working, it just totally collapses.

But every once in a while, you spot a business that's just brilliant, not just profitable,

but scalable, it's elegant, it's wildly valuable.

Today, I want to help you spot the signs of a great business,

whether you're thinking about starting one, buying a business, or growing one you already have.

These are the five big signs I look for when I evaluate if a business is truly amazing. And I'll add a few bonus

traits that might surprise you. Let's get into it. Welcome back to the $100 MBA show. I'm

your host, Omar Zen home, where I deliver practical business lessons three times a week,

Monday, Wednesday, and Friday to help you start, grow, and scale your business.

Real quick, if these episodes help you in any way, hit the follow button on this podcast app.

It helps us to keep bringing you practical business insights three times a week for free. Thanks.

Sign number one, it solves a painful, urgent problem. I can't tell you how many businesses

don't do this. There's so many people that are starting businesses that are just meh, right?

The greater the problem you solve, the more painful the problem that you solve, the easier your business is. That's just the bottom line. A great business starts with that real problem, one that people really feel deeply about. They want this problem solved like right now. This isn't nice to have. This isn't, hey, this is a cool future. It's about real pain.

Think about what you would be willing to pay for life-saving surgery. Okay. You'd pay as much as

you can, right? As much money as you have. Why? Because it's an urgent problem, right? And it's

worth it for you. So think about it for a moment. I mean, this is an extreme example,

but we can apply this to our own businesses, to businesses that we're looking at. For example,

a coach can be helping you fix a failing relationship. If you're having a tough time with your relationship with your spouse or with a family member or a parent, fixing that relationship

will solve a lot of pain for you. Another example, a tool that helps you stop wasting money

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