MBA2674 Must Read: Unreasonable Hospitality by Will Guidara

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 8 September 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

What makes a business unforgettable—not just useful, but rave-worthy? How do some entrepreneurs create moments so memorable, customers can’t help but spread the word? If you’re aiming to build something that truly stands out, this episode is your starting point.

Transcript

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0:00.0	If you want to build a business that is remembered and not just used, start here.
0:05.5	Unreasonable Hospitality by Will Godara. It's today's must-read episode, and I'm so excited.
0:12.2	I found this book to be a compelling read, one of the best books I've read in 2025, and it's for good reason.
0:19.6	Will Godara is the co-founder of 11 Madison Park in New York, the number one restaurant in the
0:25.5	world.
0:26.2	This isn't just about food.
0:28.0	It's about how deliberately going above and beyond can make you unforgettable.
0:33.3	Whether you're running a coaching business or a digital product or a service-based business,
0:38.8	these lessons are gold.
0:41.6	Today I'm going to take you through five standout lessons from five chapters from the book.
0:46.6	All the chapters are amazing.
0:47.8	All 20 of chapters are absolutely great.
0:50.7	I'm also going to share with you real stories from these lessons, stories that come straight
0:55.4	from the restaurant, 11 Madison Park, and each one of these come with a takeaway that you
1:01.2	can implement today.
1:02.9	So let's dive in.
1:10.1	Welcome back to the $100 MBA show.
1:12.5	I'm your host, Omar Zen Home, where I deliver practical business lessons three times a week,
1:17.0	Monday, Wednesday, and Friday to help you start, grow, and scale your business.
1:23.2	Real quick, if these episodes help you in any way, hit the follow bun on this podcast app.
1:28.7	It helps us to keep bringing you practical business insights three times a week for free.
1:33.7	Thanks.
	...

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