Here's the truth most entrepreneurs don't want to hear.

Most people don't want what you're selling.

And guess what?

That's completely fine.

And in fact, it's expected.

It's normal.

And today, I'm going to show you why it's not a problem.

But more importantly, why embracing it is the key to actually succeeding.

You see, when I was starting out in entrepreneurship about 20 years ago, I was trying to talk to everybody. I was trying to serve everybody. And therefore,

I served nobody, okay? I didn't resonate with anybody. No one was listening to me because I was

too generic. I was too vanilla. I was easily ignored. And that's the worst place to be in business.

So if you're sick of being in that state, if you want to be a hell yeah to your ideal customer, then keep on listening.

Welcome back to the $100 MBA show. I'm your host, Omar Zen Home, where I deliver practical business

lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale

your business. We live in a world of endless choices, and we just need to admit it. Think about

it. Not everybody loves sushi. Not everybody likes football.

Not everybody drives a Honda.

And that's okay because you don't need everyone to succeed.

You just need the right people.

Business isn't about convincing the masses.

It's about finding a few people who already are leaning in that direction.

When they find you, they're like, wow,

...