Everyone is talking about YouTube shorts, but how do you exactly use them to get leads, not just likes?

The truth is that shorts can be more than just entertainment.

They can be one of the fastest ways to grow your audience and get them into your funnel for free.

Let me show you how.

Welcome back to the $100 MBA show.

I'm your host, Omar Zen Home, where I deliver practical business lessons three times a week,

Monday, Wednesday, and Friday to help you start, grow, and scale your business.

Let's start by discussing why YouTube shorts work so well right now. YouTube is pushing shorts like crazy, and they're getting prioritized in their algorithm,

especially for new creators.

And best of all, you don't need a huge following to get views.

This is free exposure with real discovery potential.

And unlike TikTok and Reels on Instagram,

YouTube is search driven, which means your shorts can keep working for you weeks and months later

when people are searching for the keywords that address your video. The way that Shorts works

is that YouTube puts out your shorts to an audience, even an audience that doesn't

follow your channel. And then if you'll watch it, if people engage with it, they show that

video or that short again to more people and more people. And that circle of influence starts to

grow and grow as long as your content is solid. Some of my most successful videos on YouTube are YouTube shorts.

And this is why I wanted to create today's episode because it's a gold rush right now when it comes to

YouTube and these short form videos. So where do you get started? So let's start with step one.

Create shorts that hook and teach. Don't just talk. Teach something valuable under 60 seconds. Answer a burning

question. Share a quick tip. Drop a stat or an insight that gets people thinking with a takeaway that

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