There's no doubt about it. Humor and marketing is powerful. But let's be honest, cringe is also a real thing.

Nobody wants to be that brand that's trying too hard to be funny coming off like the business version of your uncle trying to do TikTok dances.

So how do you use humor in your marketing in a way that's natural, that's strategic and effective, without looking

desperate. That's what today's episode's all about. We're going to learn how to use the power of

humor to elevate our marketing efforts, but without looking corny, cheesy, or of course,

really desperate to get people's attention.

Welcome back to the $100 MBA show. I'm your host, Omar Zen Home, where I deliver practical

business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow,

and scale your business.

Why use humor at all in the first place? Well, I'm going to tell you firsthand from using

humor in my marketing, it helps lower the resistance. Automatically, when you're talking

to potential customers, your audience, there's a resistance.

They are judging you.

They are kind of holding back and trying to make a decision, should I trust this person?

And humor breaks those barriers and allows them to ease up a little bit.

It also builds trust because, let's face it, we start trusting people that we laugh with and like being around.

But what I found the most powerful thing about humor is that it makes your message stick and be

memorable. When people smile or laugh at something that's going on in your marketing,

they remember it because that behavior is linked to the message.

According to a Nielsen study, 47% of global consumers say humorous ads are more

effective. But the key is to make the humor fit you and your brand without being cheesy or corny.

But how do we do that? Well, I'm going to give you some rules to follow. That's going to help you

...