Influencer marketing is hotter than ever, but is it worth your money?

Should you pay someone with an audience to promote your product or your service?

Or is it a waste?

Dave asked this great question here on Q&A Wednesday today, and the truth is it can work,

but it could also flop like really bad.

So we're going to break down how to do it right so you don't burn your budget on a shout

out that doesn't move the needle in your business.

Welcome back to the $100 MBA show.

I'm your host, Omar Zinholm, where I deliver practical business lessons three times a week,

Monday, Wednesday, and Friday to help you start, grow, and scale your business.

Before you drop a dime on any influencer, you need to ask yourself some important questions.

Here are some of them. Do I want sales or do I want exposure? Is my product

ready for prime time? Is it ready to fulfill on the promise that I'm making with this marketing?

Do I know who my exact audience is? If you're still in the early stages of testing and messaging

and building your list and getting feedback, this

might be a premature marketing activity. Why? Because an influencer post won't fix a weak

offer. You need to make sure that your whole sales funnel is rock solid, that you have data

to prove through previous customers going through it, that you have data to prove through previous customers going through

it, that you have something that works that people want at an offer they can't refuse. Then you are

ready to do something like influencer marketing and you're going to do it right through the steps

I'm going to share. Let's start with some brutal honesty. Not all influencers

are equal. Don't get distracted by big follower accounts, okay? I found that micro-influencers,

...