If your business is on the brink of going out of business, this episode might just save it.

Not with hype, not with theory, but with real battle-tested leadership.

Ben Horowitz in his book The Hard Thing About Hard Things says peacetime CEOs know that proper protocol leads to winning.

Wartime CEOs violate protocol in order to win.

And right now, if your business is struggling on the brink of going out of business,

you are in a war.

And wartime is not business as usual.

It's not like it was before when things were great.

So you need to act differently during more time.

Today, we're going to talk about exactly what you need to do when the enemy is not a

competitor, but the end of your business itself.

There's no time to waste, so let's get into it.

Welcome back to the $100 MBA show.

I'm your host, Omar Zen Home, where I deliver practical business lessons three times a week,

Monday, Wednesday, and Friday to help you start, grow, and scale your business.

Let me explain this very clearly.

Peace time is when your business is humming along.

Everything is fine.

You're profitable.

And that's when you're peacetime CEO.

You're focused on long-term strategy, building a brand, team morale, culture, all that stuff.

Good stuff.

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